Broadstone Dobson Ranch is an upcoming luxury apartment community in Mesa, Arizona. The design team at GTMA was hired to design the community’s logo along with a style guide that includes basic typography and a color palette. We were also to apply the new brand system to collateral items including business cards, banners, a-frame, rack card, booklet brochure, and a sticker label. In addition, we also curated a stock photo package to use across collateral and their website.
We were provided with the Dobson Ranch interior design plans and renderings of the exterior to create a logo, palette, and type system to complement it. Our guiding buzzwords and aesthetic goals included: clean rusticity, intimate gatherings, luxury, sophisticated, warm and textured wood, iron accents, and open floor plans. We were asked to avoid feeling farmhouse, loud, bold, and urban.
We were inspired by apothecary-style design using clean lines and mixed typography. We kept our palette warm and neutral, and typography that is geometric, clean, and elegant. Stock photos chosen reflect the warm neutral palette, and luxury Arizona living.
December 27, 2021