415 Premier is a high-rise apartment building located in the Evanston neighborhood of Chicago. When it came under new ownership, the team was looking for a way to modernize the look and feel without changing the name. GTMA was asked to create a new logo and pairing color and type systems that capture modern clean luxury. We achieved this through creating a futuristic-style logo using sharp lines and angles emulating architecture. We paired this with a cool color palette of blues and an accent of gold to hyphenate the luxurious feel, and a type system that continues the modern geometric feel of the logo.
January 3, 2022